source: http://feedproxy.google.com/~r/businessinsider/~3/K5nKD73XEaE/apple-passbooks-barriers-and-successes-2013-7 When Passbook launched, excitement was high — among marketers and retailers in particular. “Forget The E-Wallet, It’s Apple’s Passbook That Will Transform Retail,” declared an op-ed in Ad Age in October 2012, just two weeks after the iOS 6 launch. The op-ed was written by Krishna Subramanian, CEO of ad company Velti. “With […]
drag2share: Apple’s Passbook Ecosystem – How It May Still Shake Up Mobile Payments is a post from: go-Digital Blog on Digital Marketing Strategy